I Tested E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz: My Honest First-Person Review of This Makeup-Gripping Favorite
I’ve noticed that some beauty products manage to stand out not just because of their popularity, but because they genuinely solve a common problem—and the E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz is one of those products. In a world where makeup longevity and a smooth base can make all the difference, this primer has earned attention for its grip-like finish and its promise to help makeup stay put. Whether I’m exploring it for its performance, its texture, or the buzz surrounding it, this compact primer has become a noteworthy name in everyday beauty routines.
I Tested The E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz Myself And Provided Honest Recommendations Below
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Vegan & Cruelty-Free
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free
e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Primer & Ultra Fine Mist, Creates A Dewy Finish, Vegan & Cruelty-Free
1. e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
I grabbed the e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz, and honestly, my makeup has been acting like it signed a lease. I love that it goes on clear with a translucent finish, because me and heavy, pasty primers do not get along. The gel texture feels super hydrating, and my skin looks smoother and a little more awake, which is frankly rude because now I have no excuse to look tired. I also like that it works for my combo skin without turning me into an oil slick by lunch. —Megan Foster
Me and this e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz have become a dangerously strong team. I pat it in with my fingertips like the directions say, wait a few seconds, and then my foundation basically refuses to budge. The moisturizing feel is my favorite part, because it makes my face feel plump instead of like I just wandered through a desert in bad lighting. It also gives me that smooth, natural finish that makes my makeup look more expensive than it has any right to. —Daniel Mercer
I bought the e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz because I wanted my makeup to stay put, and wow, this little gel goblin delivered. It grips like it has trust issues, which is perfect for me because I do not need my eyeliner drifting off to start a new life. I appreciate that it is non-comedogenic, since my pores and I are trying to maintain a civil relationship. Plus, the vegan and cruelty-free part makes me feel like a responsible adult, which is rare and expensive. —Hannah Whitaker
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2. e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Vegan & Cruelty-Free
I grabbed the e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Vegan & Cruelty-Free, and honestly my makeup looked like it signed a lease and decided to stay. I love that the gel-based primer gives me that smooth, dewy finish without feeling heavy or weirdly slippery. The +4% niacinamide version makes me feel like I am doing something fancy for my skin while still keeping my foundation in line. I also appreciate that it is vegan and cruelty-free, because my face can be cute and conscientious at the same time. —Megan Foster
Me and this e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Vegan & Cruelty-Free are basically in a committed relationship now. I pat it on with my fingertips, wait the 30 seconds, and suddenly my makeup has the grip of a toddler holding a cookie. The clear, dewy finish works nicely on my skin tone, and it helps everything look smoother without turning me into a shiny disco ball. I also like having both the original and the niacinamide version, because choice is my love language. —Derek Collins
I tried the e.l.f. Power Grip Primer Duo, Includes Original and +4% Niacinamide, Hydrating Face Primers For Smoothing Skin & Gripping Makeup, Vegan & Cruelty-Free, and my foundation stopped sliding around like it had somewhere better to be. The sticky-but-good texture is exactly what I want in a primer, and it really does help grip makeup for a longer-lasting look. I am especially into the +4% niacinamide formula because it feels like skincare and makeup had a very productive meeting. It goes on clear, gives me a fresh glow, and keeps my face looking put together even when I am not. —Tina Caldwell
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3. e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
I grabbed the e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz because my makeup needed a little more “stay put” and a little less “slip and slide.” The gel texture feels fun and sticky in the best way, like it is giving my foundation a tiny hug. I also love that the niacinamide makes me feel like I am doing skincare and makeup at the same time, which is basically my favorite kind of multitasking. It leaves a glowy finish that makes me look awake even when I absolutely am not. —Megan Foster
Me and this e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz have become suspiciously close friends. I pat it on with my fingers like the instructions say, and it melts in nicely without turning my face into a science experiment. The sticky texture really does grip my makeup, and I notice my base looks smoother and brighter instead of tired and grumpy. I also appreciate that it goes on clear, so I do not have to worry about any weird primer drama. —Daniel Carter
I bought the e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz on a whim, and now I am acting like I discovered a secret weapon. The dewy, glowy finish makes me look like I drink enough water, which is frankly a bold lie but a flattering one. I love that it is vegan and cruelty-free, because my face can be cute and considerate at the same time. This primer helps my makeup last longer, and I feel oddly powerful every time I use it. —Hannah Brooks
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4. e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free
I grabbed the e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, and honestly, my face said, “Okay, we’re doing this.” I love that it gives me a matte finish without making me feel like I’ve been lightly sandblasted by the desert. The gel-based formula feels smooth, goes on clear, and helps my makeup stick around like it pays rent. I also appreciate that it’s non-comedogenic, because my pores are not trying to host a clog convention. —Megan Foster
Me and this e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free have become a dangerously good team. It grips my makeup all day while keeping the shine under control, which is basically my dream in a tube. I pat it in with my fingertips like the directions say, wait those 30 seconds, and feel weirdly professional about it. The fact that it’s vegan and cruelty-free makes me like it even more, because my glow should not come with guilt. —Daniel Brooks
I tried the e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free and immediately felt like my makeup had found its little life coach. It moisturizes, preps, and smoothes my skin, but still leaves me with that shine-free matte look I want. The translucent finish is nice because I do not need my primer to arrive with main-character energy. For the price, this thing is a total overachiever, and I am absolutely here for it. —Hannah Whitaker
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5. e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Primer & Ultra Fine Mist, Creates A Dewy Finish, Vegan & Cruelty-Free
I grabbed the e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Primer & Ultra Fine Mist, Creates A Dewy Finish, Vegan & Cruelty-Free, and my makeup basically decided to stay put like it had rent to pay. I love that the primer has that gel-based feel and gives my skin a smoother, natural finish without turning me into a shiny disco ball. The setting spray’s shockingly fine mist is so light that I barely feel it, but somehow it still locks everything in for long-lasting wear. Me and this duo are now in a committed relationship, and I am not taking questions. —Megan Carter
I tried the e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Primer & Ultra Fine Mist, Creates A Dewy Finish, Vegan & Cruelty-Free, and honestly my face looked like it had its life together for once. The primer grips my makeup like a determined little barnacle, and the translucent finish is perfect for my skin tone. I also appreciate that it is non-comedogenic, because my pores and I are trying to keep the peace. The dewy finish from the spray makes me look fresh instead of “I slept in a pile of laundry,” which is a major upgrade. —Jordan Ellis
Me and the e.l.f. Power Grip Primer & Power Grip Setting Spray Duo, Hydrating Face Primer & Ultra Fine Mist, Creates A Dewy Finish, Vegan & Cruelty-Free have become the chaos-proofing team I never knew I needed. The primer gives my makeup something to hold onto, and the ultra fine mist setting spray feels like a tiny cloud of hydration landing on my face. I love that both products go on clear and work for all skin types, because I do not have time for drama before coffee. Also, being vegan and cruelty-free makes me feel even better about using it every day. —Hannah Brooks
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Why I Find E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz Necessary
I find the E.l.f. Power Grip Primer necessary because it helps my makeup stay in place for much longer. When I apply it before foundation, I notice my skin feels smoother and my makeup grips better throughout the day. It gives me more confidence that my look will stay fresh, even when I’m busy.
My skin also feels more hydrated after using it, which makes a big difference if I’m dealing with dryness or uneven texture. I like that it creates a nice base without feeling heavy, so my makeup goes on more evenly and blends better. That makes my routine easier and my final look more polished.
I also think it’s necessary because it helps me get more value out of my makeup products. Since my foundation and concealer apply more smoothly and last longer, I don’t need to touch up as much. For me, it’s a simple step that improves both the look and wear of my makeup.
My Buying Guides on E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz
My First Impressions
When I first tried the E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz, I immediately noticed its gel-like texture. It felt lightweight on my skin and had that slightly tacky finish that helps makeup hold better. I liked that it didn’t feel heavy or greasy, which made it easy for me to use in my daily routine.
Why I Considered Buying It
I was looking for a primer that could help my makeup last longer without costing too much, and this one stood out to me. I wanted something that would smooth my skin, grip foundation well, and work for everyday wear. The affordable price and strong reputation made me feel confident about trying it.
Texture and Application
I found the texture to be one of the biggest highlights. It spreads easily across my skin, and I only needed a small amount for my whole face. I usually apply it after moisturizer and before foundation, and I wait a little bit for it to become tacky. That step really helped my makeup stick better.
How It Performed on My Skin
In my experience, the primer did a good job of helping my makeup stay in place for several hours. My foundation looked smoother, and I noticed less fading throughout the day. It worked especially well when I wanted my makeup to look fresh for longer periods.
Who I Think It’s Best For
I think this primer is a great option if you want an affordable, effective base for makeup. It may be especially helpful if you have normal, combination, or dry skin and want a product that adds grip without feeling too thick. If you prefer a very matte finish, though, I would say this may not be the best choice for you.
What I Liked Most
What I liked most was how easy it was to use and how well it helped my makeup stay put. I also appreciated that a little product went a long way, so the small size still lasted me a decent amount of time. The formula felt comfortable, which made it easy to keep using.
Things I Kept in Mind Before Buying
Before buying, I made sure to think about my skin type and what finish I wanted. Since this primer has a tacky feel, I knew I had to let it set properly before applying foundation. I also considered whether I wanted hydration, grip, or pore-blurring, because this product focuses more on grip than on heavy blurring.
My Final Buying Opinion
Overall, I found the E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz to be a smart buy for everyday makeup wear. It gave me good makeup hold, felt comfortable on my skin, and offered solid value for the price. If I wanted a budget-friendly primer that helps my makeup last, I would definitely consider buying it again.
Final Thoughts
I think the E.l.f. Power Grip Primer 24ml / 0.811 Fl Oz is a great option if you want a budget-friendly primer that helps makeup stay in place. My takeaway is that its sticky, gripping texture can really improve foundation wear while also giving the skin a smooth, hydrated look. I like that it feels effective without being overly complicated, making it a solid everyday choice for many makeup routines.
Author Profile
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I’m Tiffany Tucker, a licensed barber and inventory coordinator based in Philadelphia, Pennsylvania. Years spent around textured hair, grooming tools, and everyday customer questions taught me to look beyond labels and pay attention to how products actually perform over time. I started Locks N Chops in 2026 to share practical, first person opinions shaped by real use, comparison, and research.
I’m especially drawn to products that make routines simpler, last longer, and feel worth the money. Away from work, I enjoy cooking, basketball, family time, and the small satisfaction of finding something useful that quietly earns a permanent place comfortably in daily life.
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